Choose Your Offer: A quick guide to selling more tickets (without the chaos)

Let’s be real: most shows don’t struggle because people don’t want to come. They struggle because buying tickets feels confusing, expensive, or too hard to plan.

The good news? You don’t need complicated pricing or a million different discounts.

You just need the right offer for the right audience at the right time.

This is your plug-and-play guide to choosing the best ticketing offer—coupons, flex passes, and bundles—so you can fill seats, keep revenue healthy, and spend less time answering the same questions in your inbox.

Hint: Start with the problem you’re solving

Pick the first one that sounds like your life right now:

• “People say they’re coming… but they keep waiting.”

• “Families want to come, but they can’t commit to a specific night.”

• “We need bigger groups—people come, but they don’t bring others.”

• “Family pricing is the sticking point.”

• “We need fundraising support without making tickets feel expensive.”

• “Opening weekend matters—we need momentum fast.”

Once you know the problem, the offer becomes easy.

1) If people keep waiting until the last minute…

Choose: a Coupon (Student Rush / Limited-Time Code) Coupons work best when they’re simple, specific, and time-bound. The goal is to turn “I’ll do it later” into “Done.”

Best for: students, staff, friends-of-cast, early-week sales

Try this offer:

• Student Rush coupon released 48 hours before showtime

• Add a limit: first 50 uses (or a set ticket allotment)

  
  

Try this promo line:

“Use code RUSH10 for $10 tickets—good until Thursday at 5pm (limited quantity).”

CUR8 tip: Don’t put your best discount on your biggest night. Use coupons to build momentum early, then let word-of-mouth carry you into the weekend.

2) If families can’t commit to a specific night…

Choose: a Flex PassFlex passes are your “we want to come, we just don’t know when yet” solution—aka parents everywhere.

Best for: busy families, community supporters, anyone who needs flexibility

Try this offer:

• 5-Admission Flex Pass usable for any performance

• OR a Family Flex Pack built for parents + kids

  
  

Try this promo line:

“Grab a Flex Pass now and pick your night later—zero scheduling stress.”

CUR8 tip: Sell the benefit, not the discount: flexibility + convenience + supporting students.

3) If people come… but they don’t bring others…

Choose: a Bring-a-Friend Bundle (2-Pack)Bundles make inviting someone easier. A small savings (or perk) can turn “maybe” into “let’s go.”

Best for: students bringing friends, families inviting neighbors, friend groups

Try this offer:

• 2-Pack for a small savings

• OR a group nudge like “Buy 3, get the 4th discounted”

  
  

Try this promo line:

“Bring a friend! Grab a 2-Pack and sit together.”

CUR8 tip: Even tiny bundles can boost attendance because they shift the decision from “me” to “us.”

4) If price is the sticking point for families…

Choose: a Family Bundle (4-Pack)Family packs feel like a deal and make checkout faster—less math, less hesitation.

Best for: family-heavy audiences, matinees, community nights

Try this offer:

• Family 4-Pack (any 4 tickets, or 2 adults + 2 students)

  
  

Try this promo line:

“Save with a Family 4-Pack—perfect for cheering sections.”

CUR8 tip: Name it for the benefit (“Family Night Pack”), not the discount (“4 tickets

discounted”). It feels more positive and purposeful.

5) If you need fundraising support (without awkward asks)…

Choose: a Supporter Bundle (Ticket + Add-On)This is one of the best ways to increase revenue without touching base ticket prices.

Best for: boosters, alumni, sponsors, big-hearted community members

Try this offer:

• Ticket + digital program shout-out

• Ticket + donation add-on (ex: +$25 supports student arts)

• Ticket + VIP perk (priority seating window, early entry, etc.)

  
  

Try this promo line:

“Become a Show Supporter—ticket + donation + a shout-out in the program.”

CUR8 tip: People love supporting students when you make it easy and clear what the impact is.

6) If opening weekend matters most and you need momentum fast…

Choose: a limited-time Coupon + a Bundle (together)This combo fills early seats and builds buzz quickly.

Try this two-step:

1. Preview Night / Opening Push coupon with a short window

2. Family 4-Pack available all run long

   
   

Try this promo line:

“Kick off opening weekend with limited-time savings—then bring the whole crew with a Family Pack.”

CUR8 tip: Create a flex pass for your "family pack"

Hint: Don’t run everything at once

Here’s the truth: too many deals = decision fatigue. People freeze and buy nothing.

The CUR8 “3-offer formula” (simple + effective)

Pick just three:

1. One urgency offer (coupon)

2. One convenience offer (flex pass)

3. One group offer (family pack or bring-a-friend bundle)

   
   

That’s it. Clean, clear, and easy to communicate.

Quick cheat sheet: match the offer to the goal

• Need early sales? Coupon

• Need predictable revenue? Flex Pass

• Need bigger groups per buyer? Bundle

• Need fundraising without pressure? Supporter Bundle

• Need a fast boost? Limited-time coupon + family pack

  
  

Final thought: keep it strategic (and save yourself time)

You don’t need complicated pricing to fill seats—you need the right offer for the right people at the right time.

Start with one coupon, one bundle, and one flex pass. Track what works. Repeat what works. And enjoy having fewer “wait… what night is best?” messages in your inbox.